The Biggest Challenge After Certification? Getting Patients Through the Door.
What's Inside the Course
8 modules. 40+ lessons. Every template, script, and tool you need to build a referral pipeline from scratch.
Effective Local Outreach for Cranial Prosthesis Specialists
Define your outreach objectives, understand the CPS referral flow, identify and research target dermatologists using 6 named tools (Google Maps, Healthgrades, Zocdoc, LinkedIn, and more), and build your unique selling proposition with our USP Worksheet. Includes a DermAtlas integration walkthrough and end-of-module quiz.
Cold Email Outreach
Craft subject lines that get opened, personalize emails using your Module 1 research, and follow up without being pushy. Includes 5 done-for-you email templates, a 3-email follow-up sequence, CAN-SPAM compliance guidance, email tracking setup, and objection-handling scripts for the 5 most common responses. Plus a printable Dermatologist Top 11 List.
Guerrilla Marketing Techniques
Use social media as a warm-up tool before cold outreach, create content that positions you as the local CPS expert, attend dermatology conferences with a ready-to-go elevator pitch, collaborate with influencers and local media, and design print materials that actually get used in dermatology offices. Includes 20 content ideas organized by category, a podcast guest pitch template, and a 48-hour event follow-up framework.
Building Long-Term Relationships
Turn a first referral into a lasting partnership. Learn the close-the-loop method, build a communication cadence (per-referral, monthly, quarterly, annually), provide value-added services that keep you top of mind, and ask for referrals and testimonials the right way. Includes scripts, email templates, a weekly 20-minute review routine, and KPI benchmarks so you know what's working.
Expanded Marketing Outreach
A 19-point action checklist consolidating everything from Modules 1–4, plus 7 bonus outreach ideas (oncology centers, social workers, medical schools, support groups, and more). Includes 3 detailed case studies showing different strategies in action, 10 ready-to-film short-form video scripts, a 25-question final exam, and a structured 90-day implementation plan broken into 3 phases with weekly milestones.
Mastering the In-Office Visit
The complete guide to walking into a dermatology office and walking out with a referral partner. Covers preparation, the front desk conversation, leaving materials that actually get used, requesting a meeting with the physician, delivering a 10-minute in-office presentation, and following up after the visit. Includes scripts for every step.
Beyond Dermatologists — Expanding Your Referral Network
Dermatologists aren't the only ones who refer patients. This module adapts your outreach framework for oncologists, radiation therapists, cancer center navigators, hospital social workers, patient advocates, and mental health professionals. Includes adapted materials and a unified expansion strategy.
Made in a Insurance Billing as a Competitive Advantage
Most CPS providers undersell the insurance piece when talking to dermatologists. This module teaches you how to lead with insurance in every conversation — explain the referral and prescription process, tell dermatologists exactly what they need to provide (ICD-10 codes, prescriptions), create a patient-facing insurance FAQ, and answer the most common billing questions with confidence.
Not Certified Yet? Save Big With a Bundle.
Is This Course Right for You?
Your Instructor: India Mason
India Mason is the Founder and CEO of Wig Medical and a practicing Cranial Prosthesis Specialist. She holds a Master's degree in Neuroscience and works directly with patients, dermatologists, and insurance companies every day — not just in a classroom.
She built her own dermatologist referral network from scratch using the exact strategies taught in this course. Every template, script, and framework inside Cranial Prosthesis Connections comes from real outreach that led to real referral partnerships — not theory.
India has trained hundreds of Cranial Prosthesis Specialists through Wig Medical's certification program and continues to refine the course based on what's working in the field right now.
Frequently Asked Questions
Do I need to be certified before taking this course?
You don't need to be certified to enroll, but this course is designed for people who are already certified (or currently completing their certification) and need to start building referral relationships. If you haven't started your certification yet, we recommend theMedical Wig Certification Course Bundle ($397)orComplete Kit ($697)— both include this course at no extra cost.
Is this course included in the certification bundles?
Yes. Cranial Prosthesis Connections is included in both the $397 Course Bundle and the $697 Complete Kit. If you already purchased one of those packages, you already have access — check your Thinkific account. The $597 standalone price is for students who completed the $197 Certification Course Only and want to add this course later.
How long does the course take to complete?
The course is self-paced with lifetime access. Most students complete the 8 modules in 1–2 weeks, but the real value comes from the 90-day implementation plan in Module 5 — that's when you start executing the outreach strategies and building actual referral relationships.
Do I need a cosmetology license?
No. You do not need a cosmetology license to become a Cranial Prosthesis Specialist or to reach out to dermatologists. Many of our students come from non-cosmetology backgrounds.
What if I've already tried reaching out to dermatologists and it didn't work?
That's exactly why this course exists. Most CPS providers try a few cold calls or drop off a business card and give up when they don't hear back. This course gives you a structured system — from researching the right dermatologists, to personalized cold emails, to in-office visits, to long-term follow-up — so you're not guessing. You'll also learn how to handle the 5 most common objections with ready-to-use scripts.
What tools and templates are included?
The course includes 5 done-for-you cold email templates, a 3-email follow-up sequence, a USP Worksheet, a Dermatologist Top 11 tracking list, 10 short-form video scripts, a podcast guest pitch template, print material guides (business cards, referral one-pager, patient brochure), objection-handling scripts, email tracking setup instructions, and a 90-day implementation plan with weekly milestones.
Are payment plans available?
Yes. Shop Pay installments are available at checkout, allowing you to split your purchase into smaller payments.
